Discover IQOS

IQOS is an advanced smoke-free alternative that heats real tobacco, releasing tobacco vapour, not smoke. Now introducing IQOS ILUMA ONE with our new innovative technology taking heated tobacco experience to the next level. 

IQOS ILUMA heats real tobacco instead of burning it. Providing real tobacco taste and cigarette-like satisfaction†. With no smoke, no ash and less smell.

Discover TEREA

Get Started with IQOS ILUMA ONE

Important Information

Real Tobacco IQOS ILUMA IS SPECIALLY DESIGNED TO BE USED WITH REAL TOBACCO STICKS.

Save up to £3,000 a year.

95% less-harmful chemicals compared to cigarettes.

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• Real Tobacco taste: IQOS ILUMA is specially designed to be used with real tobacco sticks. TEREA sticks provide real tobacco taste & satisfaction.
• Harm Reduction: Switching completely to IQOS presents less risk to your health than continuing to smoke†. IQOS emits 95% lower levels of harmful chemicals compared to cigarettes.**
• Value: When you switch to IQOS ILUMA you can save up to £3,000 a year***.

 

Discover the whole TEREA range and find your new favorite, whether you prefer classic or menthol tobacco, or fancy exploring something a bit different. All TEREA products contain the same amount of nicotine, so you only need to decide on your preferred taste and intensity.

There are 20 TEREA sticks in 1 pack and one TEREA stick offers a duration similar to the one from a cigarette - 14 puffs or up to 6 minutes, whichever comes first.

Important information: It does not necessarily equal a 94% reduction in risk. IQOS is not risk-free and provides nicotine which is addictive.

† Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) to the smoke of a reference cigarette. See important information on iqos.com

** Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

^/***Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA One Starter Kit (RRP £39) or IQOS ILUMA (RRP is £69), and then consuming one packet of TEREA daily (RRP £6). In April 2023 the average price for a packet of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.

Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

**Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA One Starter Kit (RRP £39) or IQOS ILUMA (RRP is £69), and then consuming one packet of TEREA daily (RRP £6). In April 2023the average price for a packet of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.